Yerba Mate Rebrand Concept

This is a fictional personal project where I set out to rebrand Guayakí Yerba Mate’s identity. As a mate enthusiast from Europe, I sought out a mate drink when I stayed in the U.S. I discovered Guayakí Yerba Mate and loved it, but felt the branding could benefit from a more youthful vibe. I reimagined the branding based on three of their flavor profiles, drawing inspiration from each. The project also features product renders I created in Blender.